A chain of fast food restaurants is Taco Bell.
It belongs to Yum! Brands, Inc. as a subsidiary.
There are currently more than 7,400 Taco Bell outlets in 30 different countries.
The Taco Bell website states that Glen Bell founded Taco Tia and Bell's Drive-In in San Bernardino, California, in 1954. It wasn't until Bell built a restaurant in Downey, California, in 1962 that the name was altered to "Taco Bell." Customers referred to the food as "tay-kohs" especially. After the restaurant was franchised in 1964, it opened 100 more locations in just three years. Taco Bell went public three years later with an astounding 325 outlets. Previously a small drive-in restaurant, it has grown to become a popular fast-food franchise and is even regarded as one of the healthiest fast food chains.
For around $125 million, PepsiCo Inc. bought 868 Taco Bell stores in 1978. This transaction marked the start of Taco Bell's transformation from a local favourite to a national phenomenon.
Several Zantigo locations in the Midwest were transformed after PepsiCo bought the Minneapolis, Minnesota-based Mexican brand in 1986.
The Hot 'n Now chain was purchased in 1990. In 1997, Taco Bell sold Hot 'n Now to a business in Connecticut.
In San Francisco, Taco Bell debuted the first Taco Bell Express in 1991. The majority of Taco Bell Express restaurants are found in convenience stores, truck stops, malls, and airports. When the first KFC and Taco Bell joint venture debuted in Clayton, North Carolina, in 1995, Taco Bell started co-branding with KFC. Since then, the chain and Pizza have co-branded.
The first Taco Bell location opened in Windsor, Ontario, and the chain has been present in Canada ever since.
In the 1980s, Taco Bell had locations in Tokyo and Nagoya, but withdrew a few years later. Since then, there have only been stores at bases for the United States Forces in Japan. In 2015, Taco Bell opened a new location in Tokyo's Shibuya neighbourhood, making a comeback to the Japanese market. On the original menu, there were items like "Taco rice" and "Shrimp and avocado burrito."
The first Taco Bell opened in Europe was in the United Kingdom. Between Leicester Square and Piccadilly Circus, a branch on Coventry Street in London opened in 1986. Soon after, a second location in Earl's Court, close to the Earl's Court tube station, followed.
PepsiCo opened a number of Taco Bell restaurants inside the Moscow metro system in the early 1990s, including Metro Park Kulturi and Metro Komsomolskaya.
The largest market in Europe for Taco Bell is Spain. By the end of 2019, there will be 67 Taco Bell locations, more than double the 32 locations there were in 2017.
Taco Bell entered the Chinese market in 2003 by opening the "Taco Bell Grande" restaurant in Shanghai's People's Square.
In Dubai near the Dubai Mall, a Taco Bell debuted in the United Arab Emirates in November 2008.
Over the years, the menu has seen some adjustments. The chiliburger and crunchy tacos were the original restaurant's specialties, but over time, the Enchirito, Extreme Nachos, and arguably best-forgotten Seafood Salad menu items from Taco Bell that are no longer available were added.
Since 2000, Taco Bell has persisted in developing unique strategies for branding and collaboration in order to draw customers. For instance, in 2001, the business offered free tacos to every American if Mir, a Soviet space station, managed to reach a target it had set up in the Pacific Ocean. The firm and Mountain Dew soda teamed up in 2004 to develop Mountain Dew Baja Blast, which for a while could only be purchased at Taco Bell. A similar promotion began in 2012 in a partnership with Frito Lay; the result, Doritos Locos Tacos, saw considerable success.
Up to $50 million worth of taco bell-branded shells were recalled from stores in September 2000. The StarLink strain of genetically engineered corn, which was not intended for human consumption, was found in the shells. Because there are concerns about whether StarLink can induce allergic reactions in people, it has only been licenced for use in animal feed. The recalled genetically modified food was the first of its kind (GMO). Grain elevators did not separate its corn, and the Texas miller did not request that kind. Tricon Global revealed a $60 million deal with the vendors in 2001. They said that TGR would not accept any of it and that it would instead go to Taco Bell franchisees.
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